World Journal of
Pharmaceutical and Life Sciences

A KNOWLEDGE, ATTITUDES AND PRACTICE ON FAST FOOD CONSUMPTION AND ITS IMPACT ON OBESITY AMONG ADULTS IN NANDYAL, ANDHRA PRADESH

Dr. Gundampati Satheesh*, Veerapogu Ramudu, Damarakula Josh Martin

ABSTRACT

Background: Rapid urbanization and lifestyle transitions in India have contributed to increased fast food consumption, which is strongly associated with obesity and other non-communicable diseases. Understanding behavioral determinants through Knowledge, Attitude, and Practice (KAP) assessments is essential for designing effective nutrition interventions. Objective: The study aimed to assess knowledge, attitudes, and practices regarding fast-food consumption among adults in Nandyal, Andhra Pradesh, and to examine their associations with obesity risk. Methods: A descriptive cross-sectional survey was conducted among 75 adults aged ≥18 years using a structured, pre-tested questionnaire assessing socio-demographic characteristics and KAP related to fast food. Descriptive statistics and a chi-square test were applied. Results: Although a majority of participants were aware of the link between fast food and obesity, detailed nutritional knowledge was limited. Taste, convenience, and advertising strongly influenced consumption practices. Statistical analysis demonstrated that awareness of obesity risk was not significantly associated with the frequency of fast-food consumption (χ² = 4.635, p = 0.201). Conclusion: The findings revealed a substantial knowledge–practice gap. Nutrition education strategies should extend beyond awareness creation and focus on behavioral and environmental modifications to promote healthier food choices.

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