World Journal of
Pharmaceutical and Life Sciences

COMMUNITY PERCEPTIONS OF THE DEVELOPMENT OF CATTLE FARMS IN EAST SUMBA REGENCY, EAST NUSA TENGGARA, INDONESIA

Pricilia Nanda Ayu Megawarsih, I.G.N.G. Bidura*, N. Suparta and N.W.T. Inggriati

ABSTRACT

This study aims to determine the public's perception of the development of cattle farms in East Sumba Regency, East Nusa Tenggara, Indonesia. The research method used is qualitative and quantitative research. The total population is 110 respondents consisting of 30 livestock service employees, 40 animal husbandry study program students and 40 cattle breeders. The data analysis method used is a structural equation model (Structural Equation Modeling-SEM) based on variance or component based SEM, known as Partial Least Square (PLS). The results of the study showed that the public's perception of the development of cattle farms in East Sumba Regency was in the positive category with a score of 3.5. Behavior has a very significant positive effect on perception with a path coefficient value of 0.190, t-statistic of 3.002 (t-statistic >2.576). Experience has a very significant positive effect on perception with a path coefficient value of 0.404 with a t-statistic of 7.124 (t-statistic >2.576). Motivation has a very significant effect on perception with a positive path coefficient of 0.491 with a t-statistic of 6.839 (t-statistic >2.576). Perception has a very significant positive effect on livestock development, where the outer loading value of each perception indicator is positive and more than 0.6 (stop criterion) and the t-statistic value is >1.960 with a p-value significance of 0.05 (5%). The study concluded that people's perceptions in the positive category were positively influenced by behavior, experience and motivation. Perception has a positive effect on the development of cattle farms in East Sumba Regency.

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