World Journal of
Pharmaceutical and Life Sciences

( An ISO 9001:2015 Certified International Journal )

An International Peer Reviewed Journal for Pharmaceutical and Life Sciences
An Official Publication of Society for Advance Healthcare Research (Reg. No. : 01/01/01/31674/16)
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*M. V. R. Wijayanthamala, Sanjay Kumar, I.A. M. Leena, Harish Kumar and Harpreet Kaur


Introduction: The Ayurveda has always understood beauty to be the product of general physical health and appropriate daily care. It is not just a cosmetic event. Any article intended to be rubbed, poured, sprinkled or sprayed on, or introduced into, or otherwise applied to the human body or any part thereof for cleansing, beautifying, promoting attractiveness or alerting the appearance and includes any article intended for use as a component of cosmetic. In the field of modern cosmetology generally the word beauty has been taken as a pleasant appearance of the body externally. But in the field of Ayurveda it has taken under the Swasthata (healthy) of the person as well as discussed under main three categories such as outer beauty, inner beauty and secret beauty. According to Ayurvedic Siddhanta (theory), creation of Swasthata of the person was planned even before birth. Contours of the body, texture of the skin, quality of the hair and nails, grace in posture and movement, subtle qualities of freshness and vitality are the measurement of outer beauty. Emotional state and mental abilities are the measurement of inner beauty. Energy, insight and inspiration are the same for secret beauty. Outer beauty and inner beauty are refers to Alankara and Guna respectively. Secret beauty is supported to maintenance balance state between Alankara and Guna. Face is the area which is giving first impression to personal relationship, grows up personality as well as it consist of whole Panchendriya, main routes of administration of drug, closely related to brain due to high blood supply, oral hygiene which is related to beauty well as directly related to digestion of food and drug and place to show sign and symptoms and complications of most of the diseases. Hence to facial Swasthata viz; beauty and health should be given interest. Aims and objectives: Protect and improve the facial beauty using Ayurvedic cosmetics and procedures which are safe, cost and time effective, as well as quick and fruitful outcome to the women health. Material and methods: Preparation of clients physically and mentally and arranging suitable environment for facial treatment, cleansing the face, oleaginous massage, herbal steam, gentle scrub, cleansing or nutritious mask or pack, toning or rejuvenation, moisturizing and hydrating are the steps of facial beauty treatments. Results and discussion: Natural and freshness, chemical free, free from artificial preservatives, free from harmful side effects, cost effective, less time consuming, increase the blood circulation of the facial area, enhance the nourishment and cleansing, bring a glow to the complexion, fairness, maintain good tone and elasticity to all skin layers to hold youthful contours, melts away facial tension and bodily stress, smoothing wrinkles and brings gentleness to expression, stimulates nerves system etc are the several benefits can be get-at-able to after the following of above procedures and consume Ayurvdic herbo-mineral cosmetics.

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